Honda Europe - upcoming project

DomHogan95 · Post by **DomHogan95** » Mon Sep 20, 2021 2:38 pm

Hi there,

I’m posting on behalf of Honda Europe, who are looking to partner with existing owners of the Honda e for an upcoming marketing campaign.

The project will see existing drivers like yourselves help translate some of the confusing electric vehicle and hybrid phrases and terms for those that are unfamiliar with Honda’s hybrid and electric vehicles.

We are looking for participants from Spain, France, Poland, Czech Republic, Slovakia, Austria, Hungary, Netherlands, Germany, Nordics, Benelux, Switzerland and Italy.

In order to bring the project to life, we would require the following:
- 1x 40-minute call to discuss the campaign & get an insight into your experience as an owner of an electrified vehicle
- 2-3 high-res images of you and your car
In return for your time, there is a £250 payment.

If this sounds like something you’d be interested in doing, please fill out the following form by the 22nd https://www.surveymonkey.co.uk/r/HondaTranslators. The information you supply to us will only be used to identify suitable candidates for the project and be handled in compliance with GDPR regulation.

If you have any questions about the project, please email honda.europe@hkstrategies.com and a member of the team will get back to you. We look forward to hearing from you!

iHansz · Post by **iHansz** » Mon Sep 20, 2021 8:08 pm

Cool, can people from the Netherlands also participate?

turntoport · Post by **turntoport** » Mon Sep 20, 2021 8:59 pm

Interesting; thanks DomH.

DomHogan95 · Post by **DomHogan95** » Tue Sep 21, 2021 9:48 am

iHansz wrote: ↑Mon Sep 20, 2021 8:08 pm Cool, can people from the Netherlands also participate?

Yes, we are looking for participants from across Europe!

Highanddry · Post by **Highanddry** » Tue Sep 21, 2021 8:10 pm

Highanddry · Post by **Highanddry** » Tue Sep 21, 2021 8:11 pm

Would you be able to make the fee CHF 2500, to reflect the higher cost of living in in Switzerland ?

ZoeDave · Post by **ZoeDave** » Tue Sep 21, 2021 9:31 pm

I'd also be happy to help, as I get my car in the next couple of weeks.

Though I have to say that some of the Honda adverts I've head or seen in the past 6-12 months seem a bit patronising. Wave your foot under the rear tailgate to open the boot? Pre-condition the climate control on an EV? Using crash test dummies? All I am well aware of, and make me think "Is that the best you can do?" when having ordered an e I know it definitely isn't. If you reworked the ads to include those features as bare minimums that a Honda wouldn't be without, and then focused on other features, like bringing a true concept car to market without turning it into a crossover, or having the most comprehensive feature set on a such a small car, I would have a bit more respect for the marketing for such a great car. Dare I say that making those medium-grade features that I have mentioned (which are great) seem more like an essential rather than something amazing might actually be beneficial both in the number of sales but also in the mix of trims?

DomHogan95 · Post by **DomHogan95** » Wed Sep 22, 2021 3:32 pm

turntoport wrote: ↑Mon Sep 20, 2021 8:59 pm Interesting; thanks DomH.

No problem!

eMarco65 · Post by **eMarco65** » Thu Sep 23, 2021 7:39 pm

I've submitted a request at the link you posted.

Honda Europe - upcoming project

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