Cinema/TV advert: This is not a prototype
Dream.
It all begins with a blank page and some imagination.
Imagine a car out of science fiction.
Make your own rules. It's your dream after all.
So dream, and then ask yourself,
is a dream still even a dream if you can drive it?
- advance2020
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Hi Martin-H - thanks for posting here.
At last, a quality ad about the e
I personally think this simple ad is spot on. Honda's strapline has been about dreams.
It doesn't say much, which says it all. It's about the experience.
Would be good to know which Agency made the ad.
And a woman driving. We need more here.
At last, a quality ad about the e
I personally think this simple ad is spot on. Honda's strapline has been about dreams.
It doesn't say much, which says it all. It's about the experience.
Would be good to know which Agency made the ad.
And a woman driving. We need more here.
Platinum White Pearl: e-driving green at last, on R17 Michelin Pilot Sport
A fan of One Pedal Driving max >>> and physical buttons
A fan of One Pedal Driving max >>> and physical buttons
The agency was Sid Lee of Paris. More details at:
https://www.bestadsontv.com/ad/119327/H ... -Prototype
Two phrases are oddly missing from the advert. Firstly "Honda e". Secondly "electric".
https://www.bestadsontv.com/ad/119327/H ... -Prototype
Two phrases are oddly missing from the advert. Firstly "Honda e". Secondly "electric".
- londiniumperson
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I beg to differ, the app is definitely a prototype, it's not even worthy of being classified as an alpha build.
2022 Advance in Crystal Black Pearl on 17's - 08/2020-Current
2015 VW Tiguan (Pure White) - 04/2018-Current
1991 Honda Beat PP1 (Festival Red) - 11/2022-Current
2015 VW Tiguan (Pure White) - 04/2018-Current
1991 Honda Beat PP1 (Festival Red) - 11/2022-Current
- advance2020
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That's what is clever about the ad - no technical stuff - no mention it is electric. It doesn't need to.Martin-H wrote: ↑Mon Oct 19, 2020 1:46 pm The agency was Sid Lee of Paris. More details at:
https://www.bestadsontv.com/ad/119327/H ... -Prototype Two phrases are oddly missing from the advert. Firstly "Honda e". Secondly "electric".
Modern ads are all about emotion, and people - think the latest British Gas ads - people without hot water - totally different approach to old Centrica ones. Or Lily James in Sky Mobile - it has a message, but it's very subtle and fun in its approach, it's about sharing stuff.
Whereas BT is still using the direct Ronseal / Dacia approach that's boring.
Having lived through the early days of Colour Supplements where Audi & BMW build their brands in the UK many years ago, these were very subtle but they paid off for years after. It is never easy changing people's minds, logic doesn't work.
It's about fulfilling desire, not need.
This ad is streets ahead of Toyota/Lexus and going more premium.
A lot of SUV ads these days are ridiculous - Skoda's driving around in the dust - and the terrible VW Tiguan ad - school drop off.
Platinum White Pearl: e-driving green at last, on R17 Michelin Pilot Sport
A fan of One Pedal Driving max >>> and physical buttons
A fan of One Pedal Driving max >>> and physical buttons
- rickwookie
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"Leave it mate - it's not worth it".londiniumperson wrote: ↑Mon Oct 19, 2020 4:28 pm I beg to differ, the app is definitely a prototype, it's not even worthy of being classified as an alpha build.
- rickwookie
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Nice.
They missed a trick there though by not editing it to 8:3 ratio, like the Honda e's screens, considering they've got so close with such a non-standard 2.47:1 ratio anyway.